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Increase Product Sales on Google
with
Google Shopping Ads
Promote products with images and prices on Google.
Showcase your products directly in search results. Shopping ads account for 76.4% of retail search ad spend, driving 85.3% of clicks in Google Ads campaigns.
- +450
shopping campaigns
- 150
Active Clients
- 600%
Return On Ad Spend
What Are Google Ads Shopping Campaigns?
Google Ads Shopping Campaigns are a specific type of pay-per-click (PPC) advertising that allows e-commerce businesses to display their products in Google's search results. These campaigns are designed to showcase products with detailed information, including images, prices, and the name of the retailer. Google Shopping ads appear when users search for products on Google.
How does this campaign work?
When a user searches for a product on Google, relevant Shopping ads are displayed, showcasing products that match the user's query. The information in the product feed is used to create these ads. Users can click on the ad to view more details and be directed to the product page on the advertiser's website, where they can make a purchase. Additionally, these ads often include user reviews and ratings, helping potential buyers make informed decisions before completing their transactions.
Global Shopping Campaign Statistics
Ad Spending
Estimated at $12 billion globally, driven by
e-commerce growth.
Annual Growth Rate
Approximately 10–12% increase in ad spend
per year.
CTR
Dependent on industry;
typically 2–3%.
Average CPC
around
$1–$1.50.
Conversions
High conversion rates in competitive
product categories, often exceeding 5%.
Average CPL
between $30 and $50, depending on the
industry and competition.
Admoon Has Helped Hundreds Now It’s Your Turn
Admoon, a certified Google Partner with over a decade of expertise, is a trusted leader in managing and optimizing Google Ads campaigns for businesses. They have successfully managed hundreds of campaigns, producing demonstrable growth through strategic planning, accurate targeting, and performance-driven execution.
+12
Years
10K
Accounts
610
Active Clients
1.4M
Annual Spend($)
Benefits of running Shopping campaign
Visual Showcase
Shopping ads provide a visual representation of products, making it easier for users to see what they are buying.
Highly Targeted
Shopping campaigns can be finely tuned to target specific products and product categories, ensuring relevance to users' search queries.
Cost-Effective
Advertisers only pay when a user clicks on their Shopping ad, making it a cost-effective way to drive traffic to their e-commerce website.
Remarking
Remarking can be integrated into Shopping campaigns, allowing businesses to re-engage users who have previously visited their website.
Performance Metrics
Detailed performance metrics are available to track the performance of each product and make data-driven decisions. each product and make data-driven decisions.
Placement of Google Ads shopping
When running Google Ads Shopping Campaigns, your product ads will appear across several targeted placements designed to capture shoppers during their decision-making process. These placements are created to put your products in front of the shopper who is actively searching for exactly what you have for sale to maximize visibility and opportunity to capture high-intent customers. These include:
Google Search Results
Shopping ads appear at the top of Google Search results for product queries. They show key details like images, titles, prices, and your store name, providing a quick preview of your offering.
Google Shopping Tab
A dedicated shopping space allows users to browse, compare, and filter products from various retailers. It's ideal for high-intent traffic seeking detailed product listings.
Google Map (for Local Inventory Ads)
Local Inventory Ads display in-store products to nearby users. Ads appear in a "Local" section of search results, showing your store's location and availability.
Google Search Partner Websites
Ads can reach Google's search partner sites, extending visibility beyond Google Search. These sites integrate with Google's technology, showcasing your products to a wider audience.
Google Images
Shopping ads appear next to image search results, capturing users exploring product ideas. This is effective for products where design and aesthetics influence purchase decisions.
Reach Out to consultant about your suit campaign type!
Business Objectives You Can Achieve with Google shopping Campaigns
To effectively optimize your Google Ads campaign, we’ll focus on three key strategies. These strategies will help us drive targeted traffic to your website and increase conversions.
Increase Product Visibility
Showcase products with images and descriptions.
Drive Product Sales
Directly encourage purchases through product listings.
Improve Conversion Rates
Optimize product listings for higher conversion rates.What type of businesses is this campaign suitable for?
Google Ads Shopping Campaigns are best for any kind of business selling physical products, be it online or in-store. These are visually oriented campaigns showcasing products with essential information; thus, they would suit businesses that want their ads shown to active searchers. Now, here is the breakdown of the types of businesses that will benefit the most:
1. E-Commerce Businesses
- Fashion retailers
- Electronics stores
- Beauty and skincare brands
- Online furniture shops
2. Physical Stores
- Grocery stores
- Hardware stores
- Sporting goods retailers
- Boutique shops
3. Specialty Retailers
- Handmade jewelry stores
- Eco-friendly product retailers
- High-end boutiques
4. Multi-Channel Retailers
- Clothing brands with both online and offline presence
- Stores with flagship locations and e-commerce platforms
5. Seasonal and Event-Based Retailers
- Holiday decoration stores
- Wedding supply businesses
- Back-to-school suppliers
6. Businesses Selling Products with High Visual Appeal
- Home decor brands
- Luxury watch companies
- Cosmetics brands
7. Small Businesses Looking for Ways to Advertise
- Local bookstores
- Artisanal food makers
- Independent fashion designers
Google Merchant Center: Essential for Shopping Ads
Google Merchant Center lays the foundation for running Google Ads Shopping Campaigns, making it easier to get your products in front of the right customers. It's where you upload all your product details, including images, prices, and availability, so they are ready to appear in Shopping ads on Google Search, the Shopping tab, and much more. You cannot run Shopping ads without a Merchant Center because it makes sure all your products' information is accurate and up-to-date. Think of it as the bridge between your inventory and your customers, helping you deliver a seamless shopping experience and drive sales both online and in-store.
Success Story
Baldano
Baldano achieved a 12% increase in Conversion with our AdWords experts in UAE.
Farapayamak
Farapayamak achieved a 320% boost in Return on Ad Spend with our Google Ads specialist in Dubai.
Car Rental Business
(the Brand is hidden) achieved a 30% decrease in cost per click with our professional AdWords experts.
Choosing the Right Shopping Advertising Agency
Choosing the right shopping advertising agency is key to scaling eCommerce sales through Google Shopping and Performance Max campaigns. With years of experience, Admoon excels in product feed optimization, smart bidding, and maximizing ROAS. Our Google Ads certified experts ensure your campaigns are powered by well-structured data, strong visuals, and real-time adjustments—delivering measurable results in both local and global markets.
Shopping Ads Marketing Process
Agencies follow a structured approach to manage Shopping Ads Campaigns. This includes strategy development, campaign execution, and performance tracking all essential for successful, analytics-driven campaigns.
Strategy Development
The shopping ads process begins with defining eCommerce goals such as product visibility, sales growth, or return on ad spend (ROAS). This phase includes setting up and optimizing the product feed in Google Merchant Center, conducting competitive pricing analysis, and segmenting products by performance or priority. Marketers also plan bidding strategies, target markets, and campaign structures to ensure the most relevant products are shown to high-intent shoppers.
Campaign Execution & Management
Once the strategy is in place, campaigns are launched via Google Ads using Standard Shopping or Performance Max formats. Marketers manage product groups, adjust bids, and optimize feed attributes like titles, descriptions, and images for better visibility. Ongoing campaign management includes monitoring search terms, refining audience signals, and pausing underperforming products to maximize efficiency and revenue.
Performance Tracking & Analytics
Post-launch, performance is tracked using tools like Google Ads, Merchant Center reports, and Google Analytics. Key metrics include click-through rate (CTR), cost-per-click (CPC), conversion rate, and ROAS. Continuous analysis helps identify best-selling products, optimize feed quality, and fine-tune bidding strategies. This ensures the campaign drives consistent sales and scalable growth.
Zahra
Shopping Campaign Specialist
Zahra
Shopping Campaign Specialist
Shopping campaigns are our forte for e-commerce customers. Every product feed is optimized, campaigns are built around bestsellers, and bespoke labels are used to maximize ROAS. Our aim at Admoon is obvious: assist you to convert product views into sales at scale."
Cost and Pricing of Google Shopping Ads
The cost of Google Shopping Ads depends on factors like product category, competition, target audience, and bidding strategy. Agencies typically offer pricing models such as percentage of ad spend, monthly retainers, or project-based fees, based on the size and complexity of your product catalog. With a cost-per-click (CPC) model, you only pay when shoppers click on your product ads, giving you better control over your advertising budget. Partnering with an agency like Admoon, which offers transparent pricing, feed optimization, and performance tracking, ensures your Shopping campaigns drive high-quality traffic and profitable eCommerce growth.
Did You Understand this campaign?
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