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Boost Brand Visibility Across the Web
with
Google Display Ads
Reach new audiences across websites, apps, and YouTube.
Expand your brand's reach across over 2 million websites and apps. The Google Display Network touches more than 90% of global internet users, enhancing visibility and engagement.
- +1200
Display campaigns
- 160
Active Clients
- 200%
Return On Ad Spend
What Are Google Ads Display Campaigns?
Google Ads Display Campaigns are a form of pay-per-click (PPC) advertising that allows businesses to showcase their ads on websites, mobile apps, and other digital platforms within the Google Display Network. This network includes a vast array of publishers and partners, making it a powerful tool for increasing brand exposure and engagement.
How does this campaign work?
Ads in Google Ads Display Campaigns are shown to users as they browse the internet, visit websites, or use mobile apps that are part of the Google Display Network. Advertisers have the opportunity to display their brand to a wide range of users, raising brand awareness and promoting engagement. Additionally, by utilizing advanced targeting options, advertisers can reach specific demographics and interests, ensuring that their messages resonate with the right audience and drive meaningful interactions.
Global Display Campaign Statistics
Ad Spending
$15 billion globally (2023),
(approximate)
Annual Growth Rate
6–8%
yearly increase in spending
CTR
0.57% average across industries
(2023)
Average CPC
Typically below
$1
Conversions
Conversion rates averaged 0.57% across
industries
Cost Per Impression (CPM)
$2–$5
average
Admoon Has Helped Hundreds Now It’s Your Turn
Admoon, a certified Google Partner with over a decade of expertise, is a trusted leader in managing and optimizing Google Ads campaigns for businesses. They have successfully managed hundreds of campaigns, producing demonstrable growth through strategic planning, accurate targeting, and performance-driven execution.
+12
Years
10K
Accounts
610
Active Clients
1.4M
Annual Spend($)
Benefits of running Display campaign
Brand Exposure
Display campaigns are highly effective for raising brand awareness, as they reach a wide audience and allow for creative ad formats.
Versatility
Advertisers can use various ad formats, including images, videos, and interactive ads, to engage users and communicate their message effectively.
Remarking
Display campaigns enable advertisers to reconnect with users who have previously visited their website, increasing the chances of conversion.
Cost-Effective
Advertisers have control over their budgets, and they can monitor campaign performance to optimize their spending.
Advanced Targeting
The extensive range of targeting options allows advertisers to fine-tune their audience and reach the most relevant users.
Placement of Google Ads Display
Google Ads Display Campaigns are showing your ads on the Google Display Network (GDN), a group of millions of websites, apps, and Google-owned platforms, including the following: Websites within the Google Display Network The ads will appear on relevant partner websites of the GDN to the interests or browser behavior of your target audience
Websites
These ads would appear on partner websites, targeting user interest or browsing behavior, ensuring that your ads are shown to users in relevant content.
Mobile Apps
Ads also appear on mobile applications within the GDN, thus allowing the targeting of users while interacting with apps, whether it be gaming, shopping, or streaming.
YouTube
These are display ads on YouTube videos, supplementing other video ad formats for increased visibility and brand presence.
Gmail
Ads appear in Gmail's "Promotions" or "Social" tabs in an interactive format that expands upon clicks to show more information.
Reach the Right People, in the Right Places
With Google Display Campaigns, you are behind the wheel. Choose exactly where your ads appear—whether it is on specific websites, apps, or Google platforms that align with your brand. Reach your ideal audience by targeting their interests, behaviors, and demographics, or reconnect with visitors who have already interacted with your business. The power to fine-tune placements and audience segments means your ads show up where they're most likely to make an impact. It's advertising, your way.
Reach Out to consultant about your suit campaign type!
Business Objectives You Can Achieve with Google Display Campaigns
To effectively optimize your Google Ads campaign, we’ll focus on three key strategies. These strategies will help us drive targeted traffic to your website and increase conversions.
Brand Awareness
Increase visibility and recognition of your brand.
Retargeting
Re-engage users who have previously interacted with your brand.
Lead Generation
Capture leads through display ad clicks.What type of businesses is this campaign suitable for?
Google Display Campaigns would work wonders for businesses hoping to drive awareness, reach a larger audience, or make users aware via visually attractive creatives. They work best in the following cases:
1. D2C/Consumer Brands
- Retail & E-commerce: to showcase products across relevant websites and apps where potential customers would navigate
- Food & Beverages: to promote their new offering or create brand awareness about a local/national brand
2. Lifestyle & Entertainment
- Travel & Hospitality: This includes destinations, offers, or experiences.
- Media & Entertainment: This is used to create awareness for movies, shows, or events.
3. B2B and Professional Services
- Software Companies: Educate users about tools or solutions with targeted ads.
- Consulting & Agencies: Position services in front of decision-makers.
4. Businesses Building Awareness
- Startups: Reach wide audiences to establish a presence.
- Nonprofits: Create awareness for campaigns or causes.
5. Local Businesses
- Gyms, Restaurants, and Salons: Engage a local audience through striking visuals.
Success Story
Baldano
Baldano achieved a 12% increase in Conversion with our AdWords experts in UAE.
Farapayamak
Farapayamak achieved a 320% boost in Return on Ad Spend with our Google Ads specialist in Dubai.
Car Rental Business
(the Brand is hidden) achieved a 30% decrease in cost per click with our professional AdWords experts.
Choosing the Right Display Advertising Agency
Choosing the right display advertising agency means finding a partner that combines creative impact with smart targeting. With over 10 years of experience, Admoon runs high-performing display campaigns across the Google Display Network and beyond. We specialize in audience segmentation, compelling creatives, and real-time optimization to boost brand visibility and drive conversions. Backed by Google Ads certified experts, we offer data-driven strategies, transparent reporting, and consistent performance improvements—making Admoon a trusted choice for businesses that want results.
Display Ads Marketing Process
Agencies follow a structured approach to manage Display Ads Campaigns. This includes strategy development, campaign execution, and performance tracking all essential for successful, analytics-driven campaigns.
Strategy Development
Display campaigns begin with a clear strategic foundation. This includes setting campaign goals such as brand awareness, retargeting, or lead generation. Marketers identify the target audience based on demographics, interests, or behavior, and define creative directions for banners or rich media. Strategy also involves selecting the right placements, formats, and platforms (like the Google Display Network) to maximize visibility across websites, apps, and YouTube.
Campaign Execution & Management
Execution involves designing eye-catching creatives that match the brand identity and messaging. Campaigns are set up using targeted ad groups, audience segments, and bidding strategies. During management, marketers monitor performance, test multiple creatives (A/B testing), and adjust targeting, bids, and placements. Effective campaign management ensures your ads are seen by the right people in the right context, driving better engagement and conversions.
Performance Tracking & Analytics
Once live, continuous tracking is essential to measure success. Key metrics include impressions, click-through rate (CTR), conversion rate, and cost-per-conversion. Tools like Google Ads and Google Analytics help marketers assess audience behavior and campaign impact. Insights from these tools guide ongoing optimization, allowing for smarter budget allocation and higher ROI over time.
Kimia
Display Campaign Specialist
Kimia
Display Campaign Specialist
When you wish to remain visible and create awareness, display ads are perfect. Smart placements, tiered targeting, and interesting graphics help us to keep your brand top-of-mind. Our aim is to increase engagement and help your complete funnel plan whether you wish to retarget website visitors or reach new audiences."
Cost and Pricing of Google Display Ads
The cost of Google Display Ads depends on factors like campaign goals, target audience, ad placements, and bidding strategy. Agencies in Dubai typically offer pricing models such as percentage of ad spend, monthly retainers, or project-based fees, depending on the campaign's scale and creative needs. With a pay-per-click or cost-per-thousand-impressions (CPM) model, advertisers only pay when users click or view their ads. Choosing an agency with transparent pricing, strong creative and targeting capabilities, and ongoing optimization ensures your advertising budget delivers real impact across the display network.
Did You Understand this campaign?
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