![[object Object]-hero-image](/_next/image?url=%2Fimages%2Fhero%2Fapp-campaigns-hero.png&w=3840&q=75)
Get More Installs from Google Play and YouTube
with
App Campaigns
Get more installs and engagement across Google platforms.
Promote your app across Google Play, YouTube, and more. With targeted App Campaigns, businesses have seen a 20% increase in conversions at the same cost per action.
- 370
App Campaigns
- 290
Active Clients
- 300%
Return On Ad Spend
What Is Google Ads App Campaign?
Google Ads App Campaigns are a specialized form of pay-per-click (PPC) advertising designed to promote mobile applications across various Google networks, including Search, Display, YouTube, and Google Play. These campaigns are tailored to drive app downloads and in-app actions.
How does this campaign work?
App Campaigns are designed to simplify the advertising process for app promotion. Advertisers set their budget and goals, provide creative assets and app descriptions, and let Google's automated system handle the rest. The system optimizes the delivery of ads across Google networks to reach potential users and drive app downloads and in-app actions.
Global App Campaign Statistics
Ad Spending
Approximately $8 billion globally
(2023)
Ad Spending Annual
Growth
20–25%
Cost Per Install (CPI)
$1–$5 depending on region and
industry.
CTR
Around
2%
Admoon Has Helped Hundreds Now It’s Your Turn
Admoon, a certified Google Partner with over a decade of expertise, is a trusted leader in managing and optimizing Google Ads campaigns for businesses. They have successfully managed hundreds of campaigns, producing demonstrable growth through strategic planning, accurate targeting, and performance-driven execution.
+12
Years
10K
Accounts
610
Active Clients
1.4M
Annual Spend($)
Benefits of running Performance Max campaign
App Downloads
App Campaigns are highly effective at driving app downloads and expanding your user base.
Automated Optimization
The campaigns use machine learning and automated bidding to maximize the delivery of your ads to users who are likely to take desired actions.
Broad Reach
App Campaigns leverage various Google networks to reach a diverse and extensive audience.
Targeted Audience
Advertisers can specify their target audience to ensure that their app is promoted to users most likely to engage with it.
Real-Time Reporting
App Campaigns provide real-time performance reports, enabling advertisers to monitor the results of their advertising efforts.
Placement of App Campaigns
Google Ads App Campaigns advertise across several Google-owned sites to reach users at various touchpoints. The placements are optimized automatically for app installs and engagement.
Google Search Network
Ads appear in Google Search results for relevant queries. This targets users actively seeking solutions, like showing a meditation app for "best relaxation apps."
Google Play Store
Ads appear in various locations in the Play Store, like search results and app recommendations. This helps users discover new apps, such as a running tracker when searching for "running tracker."
YouTube
Ads appear in YouTube searches, home feeds, and in-stream. This engages users and raises app awareness. A mobile game ad can show before a tutorial.
Google Display Network (GDN)
Ads appear as banners or responsive ads on sites in Google's Display Network. They show up as users browse content. An ad for a language app might appear on a travel blog.
Google Discover
Google Discover shows personalized ads in the Google app based on user interests. For example, a productivity app ad appears when users read business news.
Reach Out to consultant about your suit campaign type!
Business Objectives You Can Achieve with App Campaigns
To effectively optimize your Google Ads campaign, we’ll focus on three key strategies. These strategies will help us drive targeted traffic to your website and increase conversions.
Boost App Store Rankings
Improve app visibility in search results.
Drive App Installs
Encourage users to download your mobile app.
Increase User Engagement
Promote in-app features or events.Different types of Application Ads
Google Ads App Campaigns are designed to promote mobile applications on Google's platforms using machine learning to drive placements. Advertisers have the option of choosing different types of sub-campaigns depending on their objectives.
What type of businesses is this campaign suitable for?
Google Ads App Campaigns are ideal for businesses looking to promote their mobile apps across Google's ecosystem, driving downloads, user interaction, and in-app behavior. They are ideal for verticals that are mobile-reliant, such as e-commerce, gaming, finance, fitness, travel, and entertainment. Whether the goal is new user acquisition, re-engaging existing users, or creating pre-launch hype, App Campaigns help businesses achieve maximum visibility and connect with high-intent users on Search, Play Store, YouTube, Display, and Discover.
1. E-Commerce Apps
- Online shopping platforms
- Fashion and beauty retail apps
- Electronics and gadget stores
2. On-Demand Services
- Food delivery apps
- Ride-hailing and transportation services
- Home service booking apps (cleaning, repairs, etc.)
3. Gaming Apps
- Mobile action and adventure games
- Puzzle and strategy games
- Casino and betting apps (where permitted)
4. Finance and Banking Apps
- Digital banking platforms
- Investment and stock trading apps
- Personal finance and budgeting tools
5. Health and Fitness Apps
- Workout and training apps
- Meditation and mindfulness platforms
- Diet and nutrition tracking apps
6. Education and Learning Apps
- Language learning platforms
- Online course and e-learning apps
- Skill development and coding apps
7. Travel and Hospitality Apps
- Hotel booking platforms
- Flight and travel planning apps
- Car rental and ride-sharing apps
8. Entertainment and Media Apps
- Music and podcast streaming services
- Video streaming platforms
- News and magazine apps
9. Social and Communication Apps
- Social networking platforms
- Messaging and video call apps
- Community and forum-based apps
Success Story
Baldano
Baldano achieved a 12% increase in Conversion with our AdWords experts in UAE.
Farapayamak
Farapayamak achieved a 320% boost in Return on Ad Spend with our Google Ads specialist in Dubai.
Car Rental Business
(the Brand is hidden) achieved a 30% decrease in cost per click with our professional AdWords experts.
Choosing the Right Application Advertising Agency
For impactful app growth, you need an agency that understands both Android and iOS marketing. Admoon specializes in Google App Campaigns, offering tailored strategies for installs, in-app actions, and re-engagement. With data-driven targeting, creative optimization, and real-time campaign management, Admoon helps turn app users into loyal customers. All our experts at Admoon hold official Google Ads certifications, ensuring your campaigns are managed with the highest level of knowledge and professionalism.
Application Ads Marketing Process
Agencies follow a structured approach to manage Application Ads Campaigns. This includes strategy development, campaign execution, and performance tracking all essential for successful, analytics-driven campaigns.
Strategy Development
A successful app advertising campaign starts with defining clear goals such as acquiring new users, boosting in-app engagement, or reactivating lapsed users. The strategy includes identifying the target audience, selecting the appropriate platform (e.g., Google App Campaigns), and preparing creative assets. Campaigns are tailored based on objectives—whether it’s for app installs, in-app actions, user re-engagement, or pre-registration (for Android apps). Strategies are developed for both Android and iOS apps, considering platform-specific behaviors, tracking tools, and store guidelines to ensure optimal reach and compliance.
Campaign Execution & Management
Execution involves uploading text, image, and video assets that Google automatically tests and combines across Search, Display, YouTube, and the Play Store. Campaign managers monitor performance, optimize bids and budgets, and refine targeting signals to improve install quality and lower acquisition costs. Real-time adjustments help improve engagement and user retention.
Performance Tracking & Analytics
Performance is measured through platforms like Google Ads, Firebase, and App Analytics, tracking key metrics such as installs, CPI (cost-per-install), in-app events, and retention rates. Whether the app is on Android or iOS, continuous analysis of user behavior and funnel drop-offs enables smarter decision-making. Regular optimization ensures the campaign delivers long-term growth and a strong return on investment.
Sara
App Campaign Specialist
Sara
App Campaign Specialist
Admoon executes app campaigns using Google's automation; we direct it with precise ideas and strategy, nevertheless. Our emphasis is on obtaining high-quality consumers rather than only downloads. Your app's business objectives—whether they be in-app purchases, subscriptions, or retention—drive our optimization.
Cost and Pricing of Google App Ads
The cost of Google App Ads depends on factors like campaign goals, target audience, platform (Android or iOS), and bidding strategy. Agencies often offer pricing models such as percentage of ad spend, monthly retainers, or project-based fees, depending on the scope and scale of the campaign. Google App Campaigns typically follow a cost-per-install (CPI) or cost-per-action (CPA) model, meaning you only pay when users install or take specific actions in your app. Choosing an agency with transparent pricing, app marketing expertise, and a focus on ongoing optimization helps ensure your advertising budget delivers long-term user value and ROI.
Did You Understand this campaign?
Other Campaigns Might Help You
Get More Leads from Google Searches with Google Search Ads
Boost Brand Visibility Across the Web with Google Display Ads
Increase Product Sales on Google with Google Shopping Ads
Turn Google’s Feeds Into Sales Opportunities with Demand Gen Campaigns
Maximize conversions with a unified strategy using Performance Max.
Get More Installs from Google Play and YouTube with App Campaigns
