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Get More Leads from Google Searches
with
Google Search Ads
Show up on Google when people search for what you offer.
Capture high-intent customers actively searching for your products. With Google Search Ads, businesses see an average conversion rate of 4.40%, turning searches into sales.
- +2000
search campaigns
- 350
Active Clients
- 510%
Return On Ad Spend
What Is Google Ads search Campaign?
Google Ads Search Campaigns are a form of pay-per-click (PPC) advertising, allowing businesses to display their ads in Google's search results when users search for specific keywords or phrases. These campaigns are a fundamental component of Google Ads, a platform that provides businesses with a variety of advertising options.
How does this campaign work?
When a user enters a search query on Google, the search engine's algorithms determine which ads are most relevant to that query based on the keywords and bids. The ads are then ranked in the search results, and the top-performing ads are displayed. Advertisers only pay when a user clicks on their ad, making it a cost-effective advertising model. Additionally, Google provides advertisers with detailed analytics on their ad performance, allowing them to optimize their campaigns and improve their return on investment.
Global Search Campaign Statistics
Ad Spending
$90 billion globally 2023
(approximate)
Annual Growth Rate
Average 10% increase in ad spend year-over-year.
CTR
Average 6.11%
(2023)
Average CPC
$1–$2
(varied by industry)
Conversions
Conversion rates averaged 4.40% (2023)
Cost Per Lead (CPL)
$53.52
(2023)
Admoon Has Helped Hundreds Now It’s Your Turn
Admoon, a certified Google Partner with over a decade of expertise, is a trusted leader in managing and optimizing Google Ads campaigns for businesses. They have successfully managed hundreds of campaigns, producing demonstrable growth through strategic planning, accurate targeting, and performance-driven execution.
+12
Years
10K
Accounts
610
Active Clients
1.4M
Annual Spend($)
Benefits of running Search campaign
Measurable Results
Google Ads provides detailed performance metrics, allowing advertisers to track clicks, impressions, conversion rates, and ROI.
Budget Control
Advertisers can set daily or monthly budgets to ensure they don't overspend, and they can adjust their budgets as needed.
Targeted Reach
Advertisers can reach users actively searching for products or services related to their business, increasing the likelihood of conversions.
Quick Results
Unlike organic search engine optimization (SEO), Google Ads campaigns can yield immediate results and start driving traffic to your website as soon as they are launched.
Geographic and Demographic Targeting
Campaigns can be customized to target specific locations and demographics, ensuring ads reach the most relevant audience.
Placement of Google Search Ads
Google Ads Search Campaigns show ads in a few important places; These placements ensure your ads reach users who are actively searching for relevant products or services.
Google Search Results Page (SERP)
When users enter keywords that match your campaign's targeting, ads appear at the top and bottom of the search results, increasing visibility.
Dynamic Search Ads (DSA)
If this is enabled, Google dynamically generates ad headlines and a final URL based on a user's query that most closely matches your website content and offerings.
Google Search Partner Websites
Ads can appear on partner websites using Google's search technology. These include smaller search engines and directory websites. And more options.
Google Maps (On Map ads)
Ads can also appear on Google Maps on both the app and desktop version, targeting location-based searches, which is suitable for businesses with physical locations.
Features
Google Ads Search Campaign assets complement your search ads with more information and options by making them more effective and useful to users. And these can improve your ads' click-through rate while making them more interesting in nature. Here's a rundown with examples:
Sitelink Assets
Link to specific pages on your website, giving the user options for where to land.
Example: For an online garment shop, site links will send visitors to pages such as "Men's Jackets," "Women's Dresses," or "Sale Items."
Callout Assets
Highlight key benefits or features of your business.
Example: A travel agency might want to include callouts for "Best Price Guarantee," "24/7 Customer Support," or "No Hidden Fees."
Structured Snippet Assets
Highlight the specific aspects of your offer in a structured format.
Example: A hotel might include snippets like "Amenities: Free Wi-Fi, Pool, Gym" or "Destinations: Paris, London, New York."
Call Assets
Display your phone number directly in the ad, and users can call your business with just one click.
Example: A plumbing service might add a call asset such as "Call Now for Emergency Repairs."
App Assets
Add visuals to your text ads to make them more appealing.
Example: A real estate agent could add images of some of their featured homes for sale in order to make it attention-grabbing.
Price Assets
Enable the price of some good or service to be featured in your ad.
Example: A beauty salon might display services like "Haircut: $50," "Manicure: $25," or "Spa Package: $100."
Get Discovered-the Easier Way with Google Ads Location asset
Conveniently allow customers to discover you through ads appearing in the Google Maps area of a search result page, whether it be through results using proximity modifiers such as "coffee shop near me' or 'plumbers in Chicago."
- Show Key Details: Include your address and hours, plus a directions link to make it fast and easy for customers to find you.
- Attract Local Customers: Perfect for driving foot traffic and calls from people searching in your area.
- Mobile-Friendly: Designed for users on the go, so that they can connect with you instantly.
Reach Out to consultant about your suit campaign type!
Business Objectives You Can Achieve with Google Search Campaigns
To effectively optimize your Google Ads campaign, we’ll focus on three key strategies. These strategies will help us drive targeted traffic to your website and increase conversions.
Increase Sales
Directly drive purchases through your website.
Drive Website Traffic
Attract users actively searching for related keywords or phrases to your website.
Generate Leads
Encourage potential customers to contact your business or fill out forms.What type of businesses is this campaign suitable for?
The Google Ads Search Campaign suits most businesses, especially those benefiting from active customer searches for their discovery. The following are examples of such businesses that could make good use of this campaign:
1. Local Businesses
- Food and Beverage: Restaurants, cafes, and bars
- Retail Stores and Boutiques
- Salons, Spas, and Gyms
- Medical Clinics, Dentists, and Pharmacies
2. Service-Based Businesses
- Plumbing, Electrical, and HVAC Services
- Cleaning and Landscaping Services
- Tutors, Consultants, and Trainers
- Auto repair shops, car rentals
3. Hospitality and Travel
- Hotels, motels, and vacation rentals
- Tour operators and travel agencies
4. Professional Services
- Law firms, accountants, financial advisors
- Real estate agents and property management companies
5. E-Commerce with Local Presence
- Online stores offering in-store pickup or local delivery
Success Story
Baldano
Baldano achieved a 12% increase in Conversion with our AdWords experts in UAE.
Farapayamak
Farapayamak achieved a 320% boost in Return on Ad Spend with our Google Ads specialist in Dubai.
Car Rental Business
(the Brand is hidden) achieved a 30% decrease in cost per click with our professional AdWords experts.
Choosing the Right Search Advertising Agency
If search is your priority, Admoon is your advantage. With over a decade of experience in Google Search Ads, we specialize in crafting high-performing, keyword-driven campaigns tailored to your goals. From smart targeting and compelling ad copy to real-time optimization, Admoon turns search intent into conversions—backed by clear reporting and proven results. All our experts at Admoon hold official Google Ads certifications, ensuring your campaigns are managed with the highest level of knowledge and professionalism.
Search Ads Marketing Process
Agencies follow a structured approach to manage Search Ads Campaigns. This includes strategy development, campaign execution, and performance tracking all essential for successful, analytics-driven campaigns.
Strategy Development
This is the foundation of a successful search campaign. It begins with defining clear business goals—whether it's increasing website traffic, generating leads, or boosting sales. Marketers then conduct in-depth keyword research to identify high-intent search terms, analyze competitors, and segment the audience. Strategy development also includes planning ad budgets, geographic targeting, and designing the campaign structure for optimal relevance and quality score.
Campaign Execution & Management
Once the strategy is in place, the campaign is built and launched. This stage includes writing compelling ad copy with strong calls-to-action, setting up ad groups around relevant keywords, and configuring bidding strategies. Campaign managers continuously monitor the ads, adjust bids, refine targeting, and perform A/B testing on ad variations to enhance performance. Effective management ensures the ads reach the right audience at the right time with the right message.
Performance Tracking & Analytics
After the campaign goes live, ongoing tracking is crucial. Marketers use tools like Google Ads and Google Analytics to monitor metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Insights from these metrics help identify what’s working and what needs improvement. Regular optimization, reporting, and data-driven decision-making are essential to ensure continuous growth and better ROI.
Aida
Search Campaign Specialist
Aida
Search Campaign Specialist
Our responsibility with search campaigns is to ensure your brand appears when consumers are actively seeking your answer. Whether your objective is more leads, calls, or website conversions, Admoon drives quality visitors by meticulously researching high-intent keywords, creating appealing ad copy, and always optimizing bids.
Cost and Pricing of Google Search Ads
The cost of Google Search Ads depends on factors like campaign goals, target keywords, bidding strategy, and competition in your industry. Agencies in Dubai typically offer pricing models such as percentage of ad spend, project-based fees, or monthly retainers, depending on the scope and complexity of the campaign. With Google’s pay-per-click model, advertisers only pay when users click on their ads, making budget control easier. Choosing an agency with transparent pricing, proven experience, and a focus on ongoing optimization ensures your advertising budget delivers the best return.
Did You Understand this campaign?
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