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Show up on Google when people search for what you offer.
Capture high-intent customers actively searching for your products. With Google Search Ads, businesses see an average conversion rate of 4.40%, turning searches into sales.
search campaigns
Active Clients
Return On Ad Spend
Google Ads Search Campaigns are a form of pay-per-click (PPC) advertising, allowing businesses to display their ads in Google's search results when users search for specific keywords or phrases. These campaigns are a fundamental component of Google Ads, a platform that provides businesses with a variety of advertising options.
When a user enters a search query on Google, the search engine's algorithms determine which ads are most relevant to that query based on the keywords and bids. The ads are then ranked in the search results, and the top-performing ads are displayed. Advertisers only pay when a user clicks on their ad, making it a cost-effective advertising model. Additionally, Google provides advertisers with detailed analytics on their ad performance, allowing them to optimize their campaigns and improve their return on investment.
$90 billion globally 2023
(approximate)
Average 10% increase in ad spend year-over-year.
Average 6.11%
(2023)
$1–$2
(varied by industry)
Conversion rates averaged 4.40% (2023)
$53.52
(2023)
Admoon, a certified Google Partner with over a decade of expertise, is a trusted leader in managing and optimizing Google Ads campaigns for businesses. They have successfully managed hundreds of campaigns, producing demonstrable growth through strategic planning, accurate targeting, and performance-driven execution.
Years
Accounts
Active Clients
Annual Spend($)
Google Ads provides detailed performance metrics, allowing advertisers to track clicks, impressions, conversion rates, and ROI.
Advertisers can set daily or monthly budgets to ensure they don't overspend, and they can adjust their budgets as needed.
Advertisers can reach users actively searching for products or services related to their business, increasing the likelihood of conversions.
Unlike organic search engine optimization (SEO), Google Ads campaigns can yield immediate results and start driving traffic to your website as soon as they are launched.
Campaigns can be customized to target specific locations and demographics, ensuring ads reach the most relevant audience.
To achieve maximum success with your Google Ads Search campaigns, it's essential to understand the key components that drive engagement and conversions.
Keywords are the foundation of any search campaign. Advertisers select relevant keywords or phrases that they want their ads to appear for when users search on Google. Proper keyword research is crucial to determine which terms are most likely to connect with your target audience.
Advertisers create compelling ad copy that includes headlines, descriptions, and URL displays. The ad copy should be clear, relevant, and entice users to click on the ad.
Google Ads Search Campaigns are organized into ad groups, each focusing on a specific set of keywords. This allows advertisers to tailor their ad copy to the intent of the user's search.
Advertisers set bids for their keywords, indicating how much they are willing to pay for each click on their ad. Google's automated bidding strategies can also be employed for more efficient campaign management.
The landing page is where users end up after clicking on an ad. It's crucial to have a well-optimized landing page that aligns with the ad's content and encourages users to take a desired action, such as making a purchase or filling out a form.
Google Ads Search Campaigns show ads in a few important places; These placements ensure your ads reach users who are actively searching for relevant products or services.
When users enter keywords that match your campaign's targeting, ads appear at the top and bottom of the search results, increasing visibility.
If this is enabled, Google dynamically generates ad headlines and a final URL based on a user's query that most closely matches your website content and offerings.
Ads can appear on partner websites using Google's search technology. These include smaller search engines and directory websites. And more options.
Ads can also appear on Google Maps on both the app and desktop version, targeting location-based searches, which is suitable for businesses with physical locations.
Google Ads Search Campaign assets complement your search ads with more information and options by making them more effective and useful to users. And these can improve your ads' click-through rate while making them more interesting in nature. Here's a rundown with examples:
Link to specific pages on your website, giving the user options for where to land.
Example: For an online garment shop, site links will send visitors to pages such as "Men's Jackets," "Women's Dresses," or "Sale Items."
Highlight key benefits or features of your business.
Example: A travel agency might want to include callouts for "Best Price Guarantee," "24/7 Customer Support," or "No Hidden Fees."
Highlight the specific aspects of your offer in a structured format.
Example: A hotel might include snippets like "Amenities: Free Wi-Fi, Pool, Gym" or "Destinations: Paris, London, New York."
Display your phone number directly in the ad, and users can call your business with just one click.
Example: A plumbing service might add a call asset such as "Call Now for Emergency Repairs."
Add visuals to your text ads to make them more appealing.
Example: A real estate agent could add images of some of their featured homes for sale in order to make it attention-grabbing.
Enable the price of some good or service to be featured in your ad.
Example: A beauty salon might display services like "Haircut: $50," "Manicure: $25," or "Spa Package: $100."
Conveniently allow customers to discover you through ads appearing in the Google Maps area of a search result page, whether it be through results using proximity modifiers such as "coffee shop near me' or 'plumbers in Chicago."
Reach Out to consultant about your suit campaign type!
To effectively optimize your Google Ads campaign, we’ll focus on three key strategies. These strategies will help us drive targeted traffic to your website and increase conversions.
The Google Ads Search Campaign suits most businesses, especially those benefiting from active customer searches for their discovery. The following are examples of such businesses that could make good use of this campaign:
Baldano achieved a 12% increase in Conversion with our AdWords experts in UAE.
Farapayamak achieved a 320% boost in Return on Ad Spend with our Google Ads specialist in Dubai.
(the Brand is hidden) achieved a 30% decrease in cost per click with our professional AdWords experts.
If search is your priority, Admoon is your advantage. With over a decade of experience in Google Search Ads, we specialize in crafting high-performing, keyword-driven campaigns tailored to your goals. From smart targeting and compelling ad copy to real-time optimization, Admoon turns search intent into conversions—backed by clear reporting and proven results. All our experts at Admoon hold official Google Ads certifications, ensuring your campaigns are managed with the highest level of knowledge and professionalism.
Agencies follow a structured approach to manage Search Ads Campaigns. This includes strategy development, campaign execution, and performance tracking all essential for successful, analytics-driven campaigns.
This is the foundation of a successful search campaign. It begins with defining clear business goals—whether it's increasing website traffic, generating leads, or boosting sales. Marketers then conduct in-depth keyword research to identify high-intent search terms, analyze competitors, and segment the audience. Strategy development also includes planning ad budgets, geographic targeting, and designing the campaign structure for optimal relevance and quality score.
Once the strategy is in place, the campaign is built and launched. This stage includes writing compelling ad copy with strong calls-to-action, setting up ad groups around relevant keywords, and configuring bidding strategies. Campaign managers continuously monitor the ads, adjust bids, refine targeting, and perform A/B testing on ad variations to enhance performance. Effective management ensures the ads reach the right audience at the right time with the right message.
After the campaign goes live, ongoing tracking is crucial. Marketers use tools like Google Ads and Google Analytics to monitor metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Insights from these metrics help identify what’s working and what needs improvement. Regular optimization, reporting, and data-driven decision-making are essential to ensure continuous growth and better ROI.
Search Campaign Specialist
Search Campaign Specialist
Our responsibility with search campaigns is to ensure your brand appears when consumers are actively seeking your answer. Whether your objective is more leads, calls, or website conversions, Admoon drives quality visitors by meticulously researching high-intent keywords, creating appealing ad copy, and always optimizing bids.
The cost of Google Search Ads depends on factors like campaign goals, target keywords, bidding strategy, and competition in your industry. Agencies in Dubai typically offer pricing models such as percentage of ad spend, project-based fees, or monthly retainers, depending on the scope and complexity of the campaign. With Google’s pay-per-click model, advertisers only pay when users click on their ads, making budget control easier. Choosing an agency with transparent pricing, proven experience, and a focus on ongoing optimization ensures your advertising budget delivers the best return.
Management fee:
$0
Setup fee:
$200
Total fee:
$100
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