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Turn Google’s Feeds Into Sales Opportunities
with
Demand Gen Campaigns
Get discovered by new customers on Google’s top feeds.
Generate interest and demand across YouTube, Gmail, and Discover. Engage potential customers where they spend their time, turning curiosity into conversions.
- 160
Demand Gen Campaigns
- +80
Active Clients
- 200%
Return On Ad Spend
What Is Google Ads Demand Generation Campaign?
Google Ads Demand Generation Campaigns are a specialized form of pay-per-click (PPC) advertising designed to generate leads and interest among potential customers. These campaigns focus on creating brand awareness, educating the target audience, and building a relationship with potential customers who may not be ready to make an immediate purchase.
How does this campaign work?
Demand generation campaigns focus on building interest and relationships with potential customers rather than driving immediate sales. Advertisers create compelling ads that lead users to landing pages where they can access valuable content in exchange for their contact information. This information can then be used to nurture and educate leads, ultimately converting them into customers. By consistently engaging with these leads, businesses can foster loyalty and encourage repeat purchases. Ultimately, a well-executed demand generation strategy can significantly enhance brand awareness and market presence.
Global Demand Gen Campaign Statistics
Market Growth
Expected to reach
$8.35 billion by 2028
CMO Investment
64% of CMOs plan to increase
demand generation spending.
Content Impact
83% of marketers see it as the
top demand gen strategy.
Lead Generation Focus
91% of marketers prioritize lead
generation as a key goal.
Admoon Has Helped Hundreds Now It’s Your Turn
Admoon, a certified Google Partner with over a decade of expertise, is a trusted leader in managing and optimizing Google Ads campaigns for businesses. They have successfully managed hundreds of campaigns, producing demonstrable growth through strategic planning, accurate targeting, and performance-driven execution.
+12
Years
10K
Accounts
610
Active Clients
1.4M
Annual Spend($)
Benefits of running youTube campaign
Lead Generation
Demand generation campaigns are highly effective at generating leads and building a database of potential customers.
Relationship Building
By providing valuable content, businesses can establish trust and build relationships with potential customers.
Brand Awareness
Demand generation campaigns help in increasing brand visibility and recognition among a broader audience.
Data Collection
Gathering contact information enables businesses to create targeted email marketing campaigns and nurture leads.
Measurable Results
Advertisers can track the success of their campaigns through conversion tracking and adjust their strategies accordingly.
Placement of Google Ads Demand Generation
Google Ads Demand Generation Campaigns are designed to target users who will most likely be interested in a product or service but are not actively searching for it. The campaigns use engaging visual ad formats on Google's most immersive sites and apps, with high visibility and interaction assured.
YouTube
Ads appear on YouTube in the Home Feed, Watch Page, and Shorts. The Home Feed lets advertisers reach users scrolling through content, while Watch Page ads show with videos. Short ads fit well in the vertical feed, effective for storytelling and awareness.
Google Discover
Ads appear in the Google Discover feed on mobile. Discover shows personalized content based on user interests, allowing advertisers to engage likely customers. This is effective for visually rich ads in a content-rich environment.
Gmail
Ads are displayed in Gmail's "Promotions" and "Social" inboxes, blending into the email experience while allowing advertisers to serve eye-catching images and offers. This placement helps businesses reach users in a high-intent context where they are interacting with social messages.
Reach Out to consultant about your suit campaign type!
Business Objectives You Can Achieve with Demand Generation Campaigns
To effectively optimize your Google Ads campaign, we’ll focus on three key strategies. These strategies will help us drive targeted traffic to your website and increase conversions.
Reach a wider audience
Leverage the power of Google's vast network, including YouTube, Gmail, and Discover, to connect with customers
Brand awareness
Introduce your brand to new audiences and build recognition.
Generate leads
Capture user interest and encourage them to take the next step, such as visiting your website or signing up for a newsletter.What type of businesses is this campaign suitable for?
Google Ads Demand Generation Campaigns are ideal for businesses looking to increase brand awareness, build demand, and drive conversions among potential customers who may not be actively searching but are likely to engage. These campaigns use highly visual and engaging ad formats across YouTube, Discover, and Gmail to create interest and influence purchasing decisions. They work best for industries where brand presence, storytelling, and high-quality visuals play a crucial role in attracting and converting customers.
1. E-Commerce and Retail
- Online fashion brands
- Consumer electronics stores
- Beauty and skincare companies
- Home decor and furniture brands
2. SaaS and Technology
- Software and app developers
- Cloud computing platforms
- AI and automation tools
- IT and cybersecurity solutions
3. Finance and Banking
- Digital banking services
- Investment and trading platforms
- Fintech startups
- Insurance providers
4. Health and Wellness
- Fitness and nutrition brands
- Telemedicine and healthcare services
- Mental health and meditation apps
- Wellness and self-care product companies
5. Travel and Hospitality
- Airlines and hotel chains
- Travel booking platforms
- Tourism agencies
- Adventure and experience-based travel services
6. Automotive and Real Estate
- Car dealerships and ride-sharing companies
- Real estate agencies and property developers
- Home improvement and smart home brands
7. Media and Entertainment
- Streaming platforms (music, video, gaming)
- Gaming companies and esports brands
- Event promotion and ticketing services
- Digital content creators and publishers
8. Education and Online Learning
- Universities and online courses
- EdTech platforms
- Certification and skill development programs
- Tutoring and coaching services
9. B2B and Professional Services
- Consulting firms
- Marketing and advertising agencies
- HR and recruitment platforms
- Corporate training and business coaching
Success Story
Baldano
Baldano achieved a 12% increase in Conversion with our AdWords experts in UAE.
Farapayamak
Farapayamak achieved a 320% boost in Return on Ad Spend with our Google Ads specialist in Dubai.
Car Rental Business
(the Brand is hidden) achieved a 30% decrease in cost per click with our professional AdWords experts.
Choosing the Right Demand Gen Advertising Agency
Choosing the right demand gen advertising agency is crucial for turning awareness into qualified leads. Admoon brings proven expertise in Google Demand Gen campaigns, combining smart targeting, high-converting creatives, and continuous optimization across YouTube, Gmail, and Discover. Backed by Google Ads certified experts, we deliver data-driven strategies that move users through the funnel and turn attention into action.
Demand Gen Ads Marketing Process
Agencies follow a structured approach to manage Demand Gen Ads Campaigns. This includes strategy development, campaign execution, and performance tracking all essential for successful, analytics-driven campaigns.
Strategy Development
Effective demand generation starts with defining clear campaign goals like lead generation or product awareness. Marketers segment high-intent target audiences using signals from search, YouTube, and website activity. The strategy includes choosing the right Google Demand Gen campaign type, planning creative assets (videos, images, headlines), and aligning content with the customer journey to maximize visibility and engagement.
Campaign Execution & Management
Campaigns are launched with multiple creatives that Google’s AI tests across platforms like YouTube, Gmail, and Discover. This phase focuses on ad delivery optimization, refining audience targeting, managing bids, and ensuring strong creative performance. Consistent testing and adjustments help improve click-through rates and drive quality traffic.
Performance Tracking & Analytics
Using tools like Google Ads and GA4, marketers track key metrics such as CTR, CPL, and ROAS. Real-time insights guide ongoing optimization, helping identify top-performing assets and audiences. This data-driven approach ensures the campaign delivers results and contributes to long-term demand generation success.
Atefeh
Demand Generation Specialist
Atefeh
Demand Generation Specialist
Demand Gen marketing is all about igniting interest even before the consumer begins looking. Admoon generates awareness and consideration using visually rich creatives and exact audience signals across YouTube, Gmail, and Discover. These campaigns are ideal for launching new goods, increasing your brand presence, and creating mid-funnel interaction that produces long-term outcomes.
Cost and Pricing of Google Demand Gen Ads
The cost of Google Demand Gen Ads depends on factors like campaign goals, target audience, ad formats, and bidding strategy. Agencies typically offer pricing models such as percentage of ad spend, monthly retainers, or project-based fees, depending on the campaign scope. With Google’s performance-based model, you often pay per click or per engagement, ensuring better control over your advertising budget. Choosing an agency with transparent pricing, experience in creative optimization, and a focus on lead quality ensures your Demand Gen campaigns deliver maximum ROI across platforms like YouTube, Gmail, and Google Discover.
Did You Understand this campaign?
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