Car rental business
Search campaign
Car rental business (the Brand is hidden) achieved a 30% decrease in cost per click with our expert campaign management.
Nov 22, 2021 - Aug 10, 2023
Time period
Dubai
Location
27,220 AED
Total ad spend
0.15 AED
Average cost per click
56,990 AED
Total sale
36,700 AED
revenue
1054 Total
Total conversions
%402
Increase
%15
Increase
%13
Decrease
%25
Increase
%15
Increase
25
Cost per Acquisition
%25
Decrease
%5.3
IncreaseAbout car rental business
Car rental business is an international company with many years of experience that provides car rental services in various cities including Dubai, Istanbul, Kish and Tehran. Throughout its activity, car rental business has always tried to provide its customers with a memorable experience of traveling with their favorite car by providing unique services and unparalleled support.
The Challenge
Car rental business is a company that has many branches in different cities, and to increase the number of customers and leads, the need to use Google Ads services as a profitable strategy was prioritized in the marketing activities of this company. The main challenge was to achieve a high display share in Google results with an acceptable click-through rate. The car rental industry is a highly competitive industry that requires accurate pricing and very targeted keyword selection. Also it was needed to provide multiple and different campaigns suitable for each city and design the implementation strategy of Google Ads services according to the audience community in each city. Each campaign required a different strategy that included budgeting, advertising text design, targeted keywords, and advanced pricing to ensure the relevance, targeting, and effectiveness of each advertising segment.
The Strategy
To create Google Ads campaigns suitable for each car rental business branch in different cities, it was necessary to select keywords in a targeted manner. In addition, the targeted selection of customer categories based on the geographical area in which they are present, as well as their interest and demographic characteristics, should be done to prepare customer lists. To optimize the campaign and better manage the proposed budget, negative keyword lists are used so that ads are displayed only to the most productive audiences and potential customers. Also, to improve the quality score of the campaign, changes were made to improve the appearance of the landing page and improve the user experience.
What We Did
Obtaining valuable results and leads by spending the minimum cost per click was our most important achievement in running car rental business campaigns. In order to achieve the first Google link in an industry where competition is very tough and requires large budgets, we carried out a Google Ads search campaign and a Google Display retargeting campaign along with advanced optimization and improvement of the landing page and user experience, and we succeeded with Cost less than competitors to get more results for car rental business.
The results
Zahra Mollaei
Google Ads Expert
Specialist at:
We specialize in Google Ads optimization, relentlessly refining keywords, ad copy, and bidding strategies to boost your campaign's performance. Our dedication to data-driven decisions ensures that every advertising dollar yields maximum returns.
Ali Hajizadeh
CEO on AdmoonAli Hajizadeh
CEO on AdmoonTogether, we'll align your ads with your business objectives, ensuring every penny spent brings profitable returns. No more guesswork; I'll let data-driven decisions and my expert guidance light the way to success. Together, we'll align your ads with your business objectives, ensuring every penny spent brings profitable returns.
