Women Style Brand

The Challenge

1. Fierce Competition in Online Fashion

   Large international brands were saturating YouTube's ad space with massive advertising budgets, making it difficult to reach the ideal audience efficiently.

2. User Tendency to Skip Ads

   A large percentage of YouTube viewers skip through ads for videos. Therefore, communicating the brand message within the first few seconds became a major challenge.

3. Measuring Direct Sales Impact

   While brand awareness is easily monitored via impressions and engagement, direct sales attributed to video ads needed an exact analytical strategy.

The Strategy

In addressing these challenges, the Admoon team created a multi-layered data-driven framework which encompassed:

1. Creative Optimization for Stronger First-Second Impact

   Short-format videos were created, focusing on the first 5 seconds to get the key message across instantly. Energetic visuals, emotional cues, and A/B testing helped find the best creative fit for the target audience.

2. Advanced Audience Targeting

   Precise and multi-layered audience targeting was implemented. Other than interest-based signals like fashion enthusiasts and online shoppers, custom intent audiences were built around recent apparel-related searches. Remarketing campaigns were also launched to re-engage site visitors who hadn't completed a purchase.

3. Multi-Format Ad Structure

   The following mix of YouTube ad formats was used: TrueView In-Stream Ads for broad reach Six-second Bumper Ads for quick recall Discovery Ads for increased visibility in YouTube search results This diversity of format ensured brand presence throughout the full user journey.

4. Continuous Analysis & Optimization Custom reporting dashboards were created to track impression-to-engagement ratios. To measure awareness growth, the Brand Lift Study was used, while integration of YouTube data with Google Analytics allowed the team to track direct sales attributed to video ads.

What We Did

Improving First-Second Effectiveness This led to a much-reduced skip rate and an improved view rate for the brand message being conveyed instantly through videos. Competing against major brands With a more local and audience-centered approach in mixing Arabic with English, the brand was able to speak directly to UAE-based users and avoid heavy competition to ultimately yield a better share of its true audience. (Insert conceptual visual instead of campaign screenshot.) Connecting Brand Awareness to Real Sales By using a custom attribution model in Google Ads and GA4, it became clear that YouTube Ads served not only to build awareness but also played a very measurable and important role in direct sales.