UAE Food Delivery App Growth: 41% CPI Reduction Strategy

The Challenge

1. Low-Quality Installs

    A large portion of users installed the app but failed to register or place an order. This significantly reduced campaign efficiency and limited overall return on investment.

2. Rising Cost of Advertising

    Due to intense competition among food delivery platforms in the UAE, CPI was steadily increasing, making user acquisition less cost-effective.

3. Measuring Real Business Impact

    It was essential to accurately measure how installs translated into meaningful actions—registrations, first orders, and repeat purchases—to understand the true business value of the campaign.

Food Delivery Marketing Strategy

Admoon developed a targeted, data-led app growth framework designed to convert installs into paying customers while maintaining cost efficiency. The strategy combined algorithmic optimization with precise in-app signal control.

1. Acquiring Hungry Users: Optimizing for First-Order Events

    Instead of optimizing purely for installs, key in-app actions such as sign-ups and first orders were defined as primary conversion signals. This guided Google’s algorithm toward users more likely to place food orders and generate long-term value.

2. Advanced Audience Segmentation

    Audiences were segmented by geography, language, and device type, allowing budget allocation to focus on the highest-performing user segments across the UAE.

3. Creative Testing and Optimization

    Continuous A/B testing was applied across multiple creative formats—including short videos, banners, and ad copy—to identify top-performing combinations. Winning creatives were scaled to maximize engagement and conversion rates.

4. Comprehensive Data Integration and Analysis

    By integrating Google Ads, Firebase, and Google Analytics, the entire user journey—from ad impression to first order—was tracked accurately. CPI, CPA, ROI, and lifetime value indicators were used to continuously refine campaign performance.

What We Did

1. Improved Install Quality

   By defining critical in-app events and optimizing toward activated users, the campaign generated more registrations and genuine food orders. Each install began contributing measurable revenue.

2. Optimized Cost Efficiency

   Smart audience segmentation and budget reallocation significantly reduced CPI. With the same spend, the app acquired more high-quality users, driving stronger ROI and overall profitability.

3. Increased Transparency Across the Funnel

   Firebase-based data integration enabled full visibility into the customer journey—from ad click to first order—allowing for informed, data-driven optimization decisions.