Perfume E-commerce Store
Performance Max Campaign
This business experienced a 43% increase in conversion rates on its Performance Max campaign over an 8-month period with the help of Admoon
Oct 2024 - May 2025
Time period
Pakistan
Location
AED 18,197.39
Total ad spend
0.17 AED
Average cost per click
9.95%
Click-Through Rate
1.86 AED
Cost Per Action
9770
Total conversions
6.76%
Conversion Rate
19 %
Increase
26%
Increase
33%
DecreaseAbout the business
This Pakistani-based online perfume shop offers a range of scents to customers around the country through the fusion of quality products and convenience offered by online shopping. Striving to increase its brand presence and market to a larger number of consumers, the company set particular marketing goals that would help boost its brand reputation and its customer base. To accomplish this, we built an extremely tailored Google Performance Max campaign accompanied by targeted YouTube campaigns with the objective of generating as much reach as feasible, gaining new customers, and driving long-term brand growth.
The Challenge
Google Performance Max campaigns continue to evolve, becoming richer with each new feature. They remain very AI-driven, whereby, without an articulated, well-crafted strategy, they are very easily able to burn budgets inefficiently. In this campaign, two main challenges are common to Performance Max setups. First, the platform at that time did not provide search term reports, so we had to manage audience targeting through account-level negative keywords and segmented campaign structures. Second, there was no way to identify specific ad placements; a problem that remains true today. Without knowing where ads were running, budget optimization was difficult. Plus, as is often the case with many Performance Max campaigns, too much was left to machine learning, which could potentially result in over-exposure of ads to very broad, low-relevance audiences if not balanced with quality data signals.
The Strategy
At Admoon, we used an active, data-driven approach to address these issues head-on. Despite platform limitations, we developed a solid campaign framework that would give us greater control, knowledge, and targeting capabilities. Three pillars supported our approach: removing targeting inefficiencies through campaign breaking and account-level negative keywords; developing sophisticated reporting techniques to find and thoroughly examine ad placements; and providing the campaign with accurate, high-quality audience signals and search topics to direct the AI toward more relevant users.
What We Did
To address the issue of insufficiency in reporting on search terms, we utilized account-level negative keyword lists and developed segmented campaign structures so we could manage traffic quality more efficiently. For the placement visibility issue, we developed and exported detailed, expert-level reports that provided full transparency into where the ads were showing up — so we would be able to view wasteful placements and reallocate for maximum impact. Finally, in response to machine-learning-based over-broad targeting, we gave the campaign extremely relevant audience signals and accurately customized search topics so that Performance Max reached high-intent, pertinent users. All of these actions together rewrote the campaign as a streamlined, performance-focused configuration that provided measurable brand growth and cost efficiency.
The results
Over 8 months, Admoon's approach made this perfume online shop's Performance Max campaign an excellent growth driver. Not only did the company register a significant boost in conversion performance, but it also achieved its highest marketing goal of strengthening brand awareness in the competitive market of perfumes in Pakistan. By maximizing targeting, refining audience signals, and making certain that ad spend was driven into high-quality traffic, we empowered the brand to effectively reach a significantly larger but intensely relevant audience. This led to stronger customer acquisition, improved engagement, and a clean lift in both short-term sales and long-term brand position.
Amin Rasteman
Google Ads Specialist
Specialist at:
We specialize in the optimization of Google Ads, working tirelessly to enhance the performance of your campaign by refining keywords, ad copy, and bidding strategies. We are the preferred choice for achieving exceptional results due to our commitment to data-driven decisions, which guarantee that every advertising dollar invested generates the highest possible returns.
Google ads certifications:
Ali Hajizadeh
CEO on AdmoonAli Hajizadeh
CEO on AdmoonTogether, we'll align your ads with your business objectives, ensuring every penny spent brings profitable returns. No more guesswork; I'll let data-driven decisions and my expert guidance light the way to success. Together, we'll align your ads with your business objectives, ensuring every penny spent brings profitable returns.
