Food Delivery App

The Challenge

1. Low-Quality Installs

   Most of the users downloaded the app but did not go any further with it, such as signing up or making a purchase. This resulted in the overall efficacy and ROI of the campaign being reduced.

2. Rising Cost of Advertising

   Due to heavy competition among food delivery apps in the region, CPI was increasing, making user acquisition less cost-efficient.

3. Measuring Real Impact

   It was critical to accurately track the manner in which installs converted into desired behaviors—i.e., registrations, first orders, repeat buys—in order to be able to evaluate the real business worth of the campaigns.

The Strategy

Admoon developed a targeted, data-led system to convert challenges into opportunities and drive the campaign to long-term growth. The strategy combined control, transparency, and wise utilization of Google's algorithms.

1. Target High-Quality Installs

   Key in-app actions such as sign-ups and first orders were defined as primary signals, helping Google's algorithm optimize towards users more likely to generate long-term value.

2. Advanced Audience Segmentation

   Audiences were segmented by geography, language, and device so the budget could be distributed most effectively in the highest-performing markets.

3. Creative Testing and Optimization

   A/B testing was executed across various ad formats—short video, banners, and ad copy—to identify top-performing creatives. High-performing winners with enhanced click-through and conversion rates were promoted throughout the campaign.

4. Comprehensive Data Integration and Analysis

   By using Google Ads, Firebase, and Google Analytics together, all in-app installation and event data were properly tracked. CPI, ROAS, and LTV metrics were measured to keep constantly optimizing the performance.

What We Did

1. Improved Install Quality

   Defining major events and optimisation to activated users resulted in more sign-ups and genuine orders. Each install began adding more money to the brand.

2. Optimising Cost Efficiency

   Audience segmentation and smart budgeting reduced CPI significantly. With the same budget, the app could acquire more quality installs, driving ROI as well as overall profitability.

3. Transparency Increased

   With data integration via Firebase, the marketing team was finally able to track the entire customer journey from ad impression to first-order, enabling more data-driven and informed decisions.