{"id":6028,"date":"2025-05-20T13:11:09","date_gmt":"2025-05-20T09:11:09","guid":{"rendered":"https:\/\/admoon.agency\/blog\/?p=6028"},"modified":"2025-05-20T13:11:12","modified_gmt":"2025-05-20T09:11:12","slug":"how-keywords-work-in-google-ads","status":"publish","type":"post","link":"https:\/\/admoon.agency\/blog\/how-keywords-work-in-google-ads\/","title":{"rendered":"How Do Keywords Work in Google Ads? A Beginner&#8217;s Guide to Understanding and Using Keywords Effectively"},"content":{"rendered":"\n<p>Picture yourself running a cozy Dubai caf\u00e9, dreaming of catching the eye of someone Googling \u201cbest coffee near me.\u201d Keywords Work in Google Ads by linking your ads to customer searches. They\u2019re the words or phrases you pick to make that connection. Nail them, and your ad pops up at the perfect moment. This guide simplifies it all for beginners\u2014no marketing degree needed. With tips and tools like <a href=\"https:\/\/admoon.agency\/google-ads-management\" data-type=\"link\" data-id=\"https:\/\/admoon.agency\/google-ads-management\">Google Ads management Dubai<\/a>, you\u2019ll be running smart campaigns in no time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Keywords, Really?<\/strong><\/h2>\n\n\n\n<p>Keywords are the terms you bid on in Google Ads to match what people search. If you sell handmade candles, you might choose \u201csoy candles Dubai\u201d or \u201cbuy scented candles.\u201d They\u2019re not the same as search terms\u2014the actual phrases users type, like \u201cbest candles in Dubai.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Term<\/td><td>Definition<\/td><td>Example<\/td><\/tr><tr><td>Keywords<\/td><td>Terms you choose<\/td><td>\u201csoy candles\u201d<\/td><\/tr><tr><td>Search Terms<\/td><td>What users search<\/td><td>\u201csoy candles Dubai\u201d<\/td><\/tr><tr><td>Goal<\/td><td>Match keywords to search terms<\/td><td>Show ads to the right audience<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Unlike SEO for organic rankings, Google Ads keywords drive paid ads. A <a href=\"https:\/\/admoon.agency\/\" data-type=\"link\" data-id=\"https:\/\/admoon.agency\/\">Google AdWords certified company<\/a> can fine-tune your picks, but you can start with these basics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"609\" src=\"https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Google-Ads-keywords-drive-paid-ads.png\" loading=\"lazy\" alt=\"Google Ads keywords drive paid ads\" class=\"wp-image-6031\" srcset=\"https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Google-Ads-keywords-drive-paid-ads.png 846w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Google-Ads-keywords-drive-paid-ads-300x216.png 300w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Google-Ads-keywords-drive-paid-ads-768x553.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n\n\n\n<p><strong>How Keywords Power Your Ads<\/strong><\/p>\n\n\n\n<p>When someone searches on Google, its algorithm checks if your keywords match their query. If they do, your ad enters a lightning-fast auction. Your ad\u2019s spot depends on your bid (how much you\u2019ll pay per click), ad quality, and Ad Rank (a relevance score).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User searches<\/strong>: \u201cyoga classes Dubai.\u201d<\/li>\n\n\n\n<li><strong>Google checks<\/strong>: Does your keyword \u201cyoga classes\u201d match?<\/li>\n\n\n\n<li><strong>Auction runs<\/strong>: Your ad competes based on bid and quality.<\/li>\n\n\n\n<li><strong>Ad appears<\/strong>: Higher Ad Rank means better placement.<\/li>\n<\/ul>\n\n\n\n<p>A Dubai yoga studio might use <a href=\"https:\/\/admoon.agency\/google-ads-tune-up\" data-type=\"link\" data-id=\"https:\/\/admoon.agency\/google-ads-tune-up\">Google Ads optimization services Dubai<\/a> to ensure their keywords hit the mark, but you can learn the ropes yourself.<\/p>\n\n\n\n<p><strong>Keyword Match Types: Your Control Knob<\/strong><\/p>\n\n\n\n<p>Match types let you decide how closely your keywords must align with a user\u2019s search. Think of them as dials for tuning your ad\u2019s reach.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Match Type<\/strong><\/td><td><strong>Syntax<\/strong><\/td><td><strong>Triggers Ads For<\/strong><\/td><td><strong>Best For<\/strong><\/td><\/tr><tr><td>Broad Match<\/td><td>running shoes<\/td><td>Synonyms, related terms (e.g., sneakers, athletic gear)<\/td><td>Wide reach, early data<\/td><\/tr><tr><td>Phrase Match<\/td><td>\u201cyoga classes\u201d<\/td><td>Phrase with extra words (e.g., yoga classes Dubai)<\/td><td>Balance of reach, relevance<\/td><\/tr><tr><td>Exact Match<\/td><td>[organic coffee]<\/td><td>Exact or close variants (e.g., organic coffees)<\/td><td>Precise, high-intent searches<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broad<\/strong>: Casts a wide net but can pull in unrelated clicks.<\/li>\n\n\n\n<li><strong>Phrase<\/strong>: Targets specific intent without being too narrow.<\/li>\n\n\n\n<li><strong>Exact<\/strong>: Perfect for buyers ready to act, though it limits reach.<\/li>\n<\/ul>\n\n\n\n<p>Mix match types to start broad and refine later. A <a href=\"https:\/\/admoon.agency\/google-ads-agency-account\" data-type=\"link\" data-id=\"https:\/\/admoon.agency\/google-ads-agency-account\">Google AdWords agency account<\/a> can streamline this process.<\/p>\n\n\n\n<p><strong>Pros and Cons of Keyword Match Types<\/strong><\/p>\n\n\n\n<p>Each match type has its strengths and weaknesses. Here\u2019s a quick look to help you choose wisely:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Match Type<\/strong><\/td><td><strong>Advantages<\/strong><\/td><td><strong>Disadvantages<\/strong><\/td><\/tr><tr><td rowspan=\"3\">Broad Match<\/td><td>Reaches a huge audience<\/td><td>Can attract irrelevant clicks<\/td><\/tr><tr><td>Uncovers new search terms<\/td><td>Needs close monitoring<\/td><\/tr><tr><td>Great for early campaigns<\/td><td>Higher risk of wasted budget<\/td><\/tr><tr><td rowspan=\"3\">Phrase Match<\/td><td>Balances reach and precision<\/td><td>Less reach than broad match<\/td><\/tr><tr><td>Captures specific intent<\/td><td>Still needs negative keywords<\/td><\/tr><tr><td>Works for varied search phrases<\/td><td>May miss some variations<\/td><\/tr><tr><td rowspan=\"3\">Exact Match<\/td><td>Highly targeted traffic<\/td><td>Limited audience size<\/td><\/tr><tr><td>Best for conversions<\/td><td>Misses related searches<\/td><\/tr><tr><td>Lower risk of irrelevant clicks<\/td><td>Needs more keywords to scale<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For example, a Dubai pet store might use broad match for \u201cpet supplies\u201d to discover searches, but switch to exact match like \u201c[organic dog food]\u201d for customers ready to buy. Test each to see what fits your goals.<\/p>\n\n\n\n<p><strong>Negative Keywords: Your Budget\u2019s Best Friend<\/strong><\/p>\n\n\n\n<p>Negative keywords block your ads from irrelevant searches, saving money and boosting relevance. If you sell premium tea, adding \u201cfree\u201d as a negative keyword stops your ad from showing for \u201cfree tea samples.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Business<\/strong><\/td><td><strong>Negative Keyword<\/strong><\/td><td><strong>Blocks Ads For<\/strong><\/td><\/tr><tr><td>Tea Shop<\/td><td>\u201cfree\u201d<\/td><td>Free tea samples<\/td><\/tr><tr><td>Florist<\/td><td>\u201cdrawing\u201d<\/td><td>Flower drawing tutorials<\/td><\/tr><tr><td>Gym<\/td><td>\u201cretreat\u201d<\/td><td>Yoga retreats<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Tips<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check search term reports to spot irrelevant triggers.<\/li>\n\n\n\n<li>Add terms like \u201cused\u201d or \u201cDIY\u201d if they don\u2019t fit.<\/li>\n\n\n\n<li>Use broad, phrase, or exact match for negatives.<\/li>\n<\/ul>\n\n\n\n<p>A Dubai spa might lean on Google Ads management Dubai to exclude \u201cmassage courses\u201d if they only offer treatments.<\/p>\n\n\n\n<p><strong>Finding Keywords: Think Like Your Customer<\/strong><\/p>\n\n\n\n<p>Keyword research is about guessing what your audience searches. Imagine you\u2019re a Dubai pet store owner\u2014what would you type? Maybe \u201cpet supplies Dubai\u201d or \u201cbest cat food brands.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Method<\/strong><\/td><td><strong>How It Works<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td>Think Like a Customer<\/td><td>List terms you\u2019d search<\/td><td>\u201cpet store Dubai\u201d<\/td><\/tr><tr><td>Google Keyword Planner<\/td><td>Free tool for ideas, volume, costs<\/td><td>Enter \u201ccat food,\u201d get \u201corganic cat food\u201d<\/td><\/tr><tr><td>Long-Tail Keywords<\/td><td>Specific phrases<\/td><td>\u201ccustom birthday cakes Dubai\u201d<\/td><\/tr><tr><td>Google Suggest<\/td><td>Autocomplete searches<\/td><td>Type \u201ccoffee,\u201d see \u201ccoffee shop near me\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Pro Moves<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target intent: \u201cbuy\u201d for sales, \u201cbest\u201d for research.<\/li>\n\n\n\n<li>Use long-tail keywords for less competition.<\/li>\n\n\n\n<li>Check competitors\u2019 sites for ideas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Organize-Keywords-Like-a-Pro.png\" loading=\"lazy\" alt=\"Organize Keywords Like a Pro\" class=\"wp-image-6033\" srcset=\"https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Organize-Keywords-Like-a-Pro.png 1024w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Organize-Keywords-Like-a-Pro-300x300.png 300w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Organize-Keywords-Like-a-Pro-150x150.png 150w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Organize-Keywords-Like-a-Pro-768x768.png 768w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Organize-Keywords-Like-a-Pro-660x660.png 660w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Organize Keywords Like a Pro<\/strong><\/p>\n\n\n\n<p>Group keywords into <em>ad groups<\/em> by theme to keep ads relevant and cut costs. For a shoe store, separate \u201crunning shoes\u201d from \u201cdress shoes\u201d to tailor ads and landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Group by Product<\/td><td>\u201crunning shoes\u201d vs. \u201csandals.\u201d<\/td><\/tr><tr><td>Group by Intent<\/td><td>\u201cbuy running shoes\u201d (purchase) vs. \u201cbest running shoes\u201d (research)<\/td><\/tr><tr><td>Keep It Tight<\/td><td>5\u201315 keywords per ad group<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Organized campaigns boost your Quality Score, which can lower costs. A Dubai jeweler might create ad groups for \u201cgold rings\u201d and \u201ccustom necklaces\u201d to stay focused.<\/p>\n\n\n\n<p><strong>Keywords and the Google Ads Auction<\/strong><\/p>\n\n\n\n<p>Keywords get your ad into Google\u2019s real-time auction, where Ad Rank sets its spot.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Factor<\/strong><\/td><td><strong>What It Means<\/strong><\/td><\/tr><tr><td>Bid<\/td><td>Max you\u2019ll pay per click<\/td><\/tr><tr><td>Quality Score<\/td><td>Relevance of keywords, ad, landing page<\/td><\/tr><tr><td>Ad Extensions<\/td><td>Extras like location or call buttons<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Relevant keywords raise your Quality Score, landing better ad spots for less. \u201cVegan pizza Dubai\u201d outperforms \u201cpizza\u201d for a niche eatery.<\/p>\n\n\n\n<p><strong>Top Keyword Strategies<\/strong><\/p>\n\n\n\n<p>Make your keywords work harder with these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start Broad, Then Refine<\/strong>: Use broad match to gather data, then switch to phrase or exact.<\/li>\n\n\n\n<li><strong>Add Negatives Regularly<\/strong>: Check search term reports to block irrelevant clicks.<\/li>\n\n\n\n<li><strong>Match Ads to Keywords<\/strong>: If your keyword is \u201corganic skincare,\u201d your ad should say so.<\/li>\n\n\n\n<li><strong>Test Match Types<\/strong>: Experiment to find what converts best.<\/li>\n\n\n\n<li><strong>Focus on Intent<\/strong>: Prioritize \u201cbuy now\u201d or \u201cnear me\u201d for sales.<\/li>\n<\/ul>\n\n\n\n<p>A Dubai jeweler might test \u201cgold rings\u201d (broad) vs. \u201c[custom gold rings]\u201d (exact). A Google AdWords certified company can fast-track this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Keyword-Journey-Starts-Now.jpg\" loading=\"lazy\" alt=\"Keyword Journey Starts Now Keywords Work in google Ads\" class=\"wp-image-6032\" srcset=\"https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Keyword-Journey-Starts-Now.jpg 1024w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Keyword-Journey-Starts-Now-300x157.jpg 300w, https:\/\/admoon.agency\/blog\/wp-content\/uploads\/2025\/05\/Keyword-Journey-Starts-Now-768x402.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A beginner stepping into Google Ads keyword research, ready to explore match types, volumes, and intent.\n\n<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: Your Keyword Journey Starts Now<\/h3>\n\n\n\n<p>Keywords are the pulse of Google Ads, linking your business to customers at the exact moment they\u2019re searching. They\u2019re not just words\u2014they\u2019re your shot to stand out online. Start with a focused keyword list, organize them into tight ad groups, and play with match types to find what works.&nbsp;<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/business.google.com\/uk\/ad-tools\/keyword-planner\/?subid=ie-en-ha-aw-sk-c-bau!o3~Cj0KCQjw0LDBBhCnARIsAMpYlAqbcLFgePLrwintkzVXoLNupcmsw9KvQLG_aQ9PDWFNXOiGFkDSjmIaAjbKEALw_wcB~145767355363~kwd-296821019641~19699786961~708037512856&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=ie-en-ha-aw-sk-c-bau!o3~Cj0KCQjw0LDBBhCnARIsAMpYlAqbcLFgePLrwintkzVXoLNupcmsw9KvQLG_aQ9PDWFNXOiGFkDSjmIaAjbKEALw_wcB~145767355363~kwd-296821019641~19699786961~708037512856&amp;gad_source=1&amp;gad_campaignid=19699786961&amp;gclid=Cj0KCQjw0LDBBhCnARIsAMpYlAqbcLFgePLrwintkzVXoLNupcmsw9KvQLG_aQ9PDWFNXOiGFkDSjmIaAjbKEALw_wcB&amp;gclsrc=aw.ds\" data-type=\"link\" data-id=\"https:\/\/business.google.com\/uk\/ad-tools\/keyword-planner\/?subid=ie-en-ha-aw-sk-c-bau!o3~Cj0KCQjw0LDBBhCnARIsAMpYlAqbcLFgePLrwintkzVXoLNupcmsw9KvQLG_aQ9PDWFNXOiGFkDSjmIaAjbKEALw_wcB~145767355363~kwd-296821019641~19699786961~708037512856&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=ie-en-ha-aw-sk-c-bau!o3~Cj0KCQjw0LDBBhCnARIsAMpYlAqbcLFgePLrwintkzVXoLNupcmsw9KvQLG_aQ9PDWFNXOiGFkDSjmIaAjbKEALw_wcB~145767355363~kwd-296821019641~19699786961~708037512856&amp;gad_source=1&amp;gad_campaignid=19699786961&amp;gclid=Cj0KCQjw0LDBBhCnARIsAMpYlAqbcLFgePLrwintkzVXoLNupcmsw9KvQLG_aQ9PDWFNXOiGFkDSjmIaAjbKEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a> for fresh ideas and negative keywords to keep your budget sharp. Whether you\u2019re flying solo or using Google Ads optimization services Dubai, keep testing and tweaking. Your ads are about to light up Google\u2019s search results!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1747730802346\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What\u2019s the difference between keywords and search terms?<br><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Keywords are the terms you bid on, like \u201cdog treats.\u201d Search terms are what users type, like \u201cbest dog treats Dubai.\u201d Aim to align them closely.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747730837574\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How many keywords should I use in an ad group?<br><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Stick to 5\u201315 keywords per ad group, keeping them tightly themed (e.g., all about \u201crunning shoes\u201d) for relevant ads and landing pages.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747730849868\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why are my ads showing for unrelated searches?<br><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Broad match keywords can trigger ads for synonyms or related terms. Check search term reports and add negative keywords like \u201cfree\u201d to block irrelevant clicks.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747730866633\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I find good keywords for my business?<br><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Use Google Keyword Planner for search volume and ideas. Think like your customer and try long-tail keywords like \u201corganic cat food Dubai\u201d for less competition.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747730884955\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do I need a professional to manage my keywords?<br><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Not always! Start with Google\u2019s free tools and this guide. For quicker results, a service like Google Ads management Dubai can optimize your campaigns.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture yourself running a cozy Dubai caf\u00e9, dreaming of catching the eye of someone Googling \u201cbest coffee near me.\u201d Keywords Work in Google Ads by&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/posts\/6028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/comments?post=6028"}],"version-history":[{"count":3,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/posts\/6028\/revisions"}],"predecessor-version":[{"id":6035,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/posts\/6028\/revisions\/6035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/media\/6034"}],"wp:attachment":[{"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/media?parent=6028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/categories?post=6028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/admoon.agency\/blog\/wp-json\/wp\/v2\/tags?post=6028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}